Dudley Demo Vehicle set to accelerate merchant sales

Thomas Dudley has unveiled an interactive new demonstration vehicle to help merchants grow sales of Dudley bathroom products. The vehicle will feature a mobile showroom including the latest innovations within the Dudley range and will further enhance the on the road technical expertise provided to the building and construction industry.

The new vehicle can be transported nationwide to support events such as exhibitions, merchant trade days and breakfast mornings. It can also be used to train trade counter and estimating staff on the benefits of the Dudley portfolio. In addition, Thomas Dudley will carry out live demonstrations at trade counter branches to educate installers about how they can use Dudley products to save time, water and money on site and introduce the Dudley ProFit+ rewards scheme which incentivises plumbers to purchase and fit Dudley products.

Shabnam Gangar, Marketing Communications Officer at Thomas Dudley explained: “This new vehicle is a testament of Thomas Dudley Ltd striving towards innovation and understanding the merchants’ requirements in expanding the ever-growing Dudley range. We will continue to push the boundaries in delivering industry-leading products to help save water, time and deliver the best service possible.”

The compact design of the van makes it suitable for most trade counter car parks and once fully open, the inside presents a fresh, contemporary look and user-friendly displays of Dudley syphons, inlet valves, flushing valves, concealed cisterns, in-wall frames and damage resistant sanitaryware. A selection of plumbing spares and innovations from sister company Masefield Beta will also be on show alongside informative installation and servicing videos.

Dudley Resan heavy-duty sanitaryware is styled like ceramic yet stronger than steel and the popular Vantage and Miniflo concealed cisterns provide 6/4, 5/3 or 4/2.6 litre dualflush to maximise water efficiency. Dudley Turbo 88 syphons and Hydroflo and Tetra inlet valves come in a number of options including professional brass tails and water-saving delay fill.